Velona Ayuko
On Friday, the president announced lockdown across 5 counties in the country. The affected were Nairobi, Nakuru, Kajiado, Machakos and Kiambu. This comes after the country was hit with what is said to be a third wave of COVID-19.
Like most businesses in Kenya, the entertainment industry has yet again received a big blow. This is a very difficult time for musicians and artists at large, seeing that they will not be able to hold any gigs.
In 2020, when COVID-19 first hit the country and lockdown was imposed, we saw artists think out of the box when it comes to making an income. Brands like Safaricom, Jameson, EABL came out to sponsor YouTube lives where the artists entertained their fans through the platform.
So what should we expect this time?
A series of virtual concerts– This will come at a fee where the artists will be able to get something out of their performances.
An increased number of content– Being indoors creates lots of free time. We will be seeing more content creation from artists and other creatives.
A solid bond between them and their fans– With more time in hand, artists will be interacting and connecting more with their followers.
Unlike regular gigs, where only a few can afford to pay for tickets and attend in person, virtual gigs become more affordable and convenient as you can watch them for free in the comfort of your own home. They’re also convenient since you don’t have to mingle and interact with people you don’t want to, as you would at a physical show.
Stay indoors and stay safe.
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